Entries by illuminai

Social Currency

Leveraging social currency has become a popular means to get customers to share a brand or information about a brand with others. Moreover, social media tools make it easy to track and compare social currency (e.g. influencer detection). In the social media business, brands use social currency to assess a brand’s online presence. In order […]

An Eye For ‘D’

As someone who never started out as a traditional digital marketer, but approached the industry from the content side, I can definitely say that my biggest learning curve has been understanding the true concept and value of the Perception, as well as the importance of this concept in when it comes to establishing yourself as […]

The politics of digital

The digital boom has allowed people to engage in the political campaign process on a scale never done before and political parties have found new ways to run their campaign full time. Political campaigns are building meaningful relationships with millions of voters, “converting everyday people into engaged and empowered volunteers, donors, loyalists and advocates through […]