Leveraging social currency has become a popular means to get customers to share a brand or information about a brand with others. Moreover, social media tools make it easy to track and compare social currency (e.g. influencer detection). In the social media business, brands use social currency to assess a brand’s online presence. In order to make social currency a more powerful means to drive brand performance, brands need continuous commitment to address the various dimensions of social currency, and ultimately the level of engagement.
As someone who never started out as a traditional digital marketer, but approached the industry from the content side, I can definitely say that my biggest learning curve has been understanding the true concept and value of the Perception, as well as the importance of this concept in when it comes to establishing yourself as a brand. This is highly applicable to digital world where only your image communicates with the audience.
The digital boom has allowed people to engage in the political campaign process on a scale never done before and political parties have found new ways to run their campaign full time. Political campaigns are building meaningful relationships with millions of voters, “converting everyday people into engaged and empowered volunteers, donors, loyalists and advocates through social networks, e-mail advocacy, text messaging, push calls, regular updates and online video.” Taking a major part of the campaign process online has had a transformative effect on campaigns allowing them to significantly increase their effectiveness and improve conversion rates.